Machine Learning–Enhanced Predictive Marketing Analytics for Optimizing Customer Engagement and Sales Forecasting. International Journal of Research and Applied Innovations, [S. l.], v. 6, n. 4, p. 9203–9213, 2023. DOI: 10.15662/IJRAI.2023.0604004. Disponível em: https://www.ijrai.org/index.php/ijrai/article/view/286. Acesso em: 7 feb. 2026.